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Compliments of The House Cleaning Pro

Using Testimonials in Your Marketing   What NOT to do: 1. Don't make wild claims without proof 2. Don't hide your "Results are not typical" statement 3. Don't make your ads looks like news 4. Don't continue to use testimonials that are outdated 5. Don't pay the people who provide your testimonials What You SHOULD do: 1. Save original testimonial document 2. All claims must be 100% true 3. Place your "Results are not typical" statement right next to the testimonial 4. Never fabricate tesimonials FTC Guidelines     Why Aren't They Buying? Solve the mystery & get more sales!   Don't spend more on advertising; get more out of your advertising dollars! Marketing Your Service Business

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